NEXTSTEP 2026

For 50 years, HUI has been at the forefront of researching, measuring, and analyzing the Swedish retail sector. Our extensive experience provides us with a profound understanding of both long-term structural shifts and rapid market fluctuations. We bridge the gap between macro-level insights into commerce and society and a rigorous foundation in statistics and data. To this, we add a layer of deep consumer intelligence, offering sharp insights into contemporary mindset and behavior.

Today, our team of approximately 30 specialists provides strategic analysis and advisory services within consumption, macroeconomics, and urban development. We pride ourselves on our multi-disciplinary approach, bringing together economists, engineers, statisticians, anthropologists, and political scientists under one roof.